iroha
  • Work
    • Publications
    • Identity
    • Brand Strategy
    • Website
    • Advertising
    • Packaging
    • Signage
    • Miscellaneous
  • About
  • Clients
  • News
  • Contact

Brand Strategy

A well-positioned brand knows how to communicate. Whether it is a brochure or a direct mail, getting an important message across calls for a strategic approach. Key objectives, target audiences, and communication channels are defined to find a solid design direction which grabs people’s mind. Collaborating with each client, tasks are carried out through briefing & planning, concept development, and design development phases towards production.

Never Stop Reading
Promotional Film
Kinmei Printing
Sales Kit
Park Books
Biannual Brochure
Maori
Product Catalogue
Never Stop Reading
Newsletter
Park Books
Communicating Architecture PR
Park Books
Annual Leaflet
Stücheli Architekten
Greeting Card 01
Kinmei Printing
Direct Mail
Bio Flux
Company Brochure
Bridal in Project
Bridal Catalogue
Kanebo Cosmetics Europe
Greeting Card
Stücheli Architekten
Company Leaflet
Scheidegger & Spiess
Biannual Leaflet
Stücheli Architekten
Greeting Card 02
Swiss-Japanese Chamber of Commerce
Leaflet
AXA Winterthur
Financial Brochure
Nikko Cordial
Financial Brochure
AXA Winterthur
Financial Leaflet
Nikko Cordial
Financial Brochure
Nittobo
Product Catalogue

iroha
Hitomi Murai

Pfingstweidstrasse 6
8005 Zurich
Switzerland

+41 (0)76 739 80 17

© 2026 iroha