A logo is a face of an organisation. A well-thought-out identity system accentuates impressions in a sensible manner. A design concept, rooting from visions and values of an organisation, sets up a visual identity system across various applications – in print, digital, and environmental media. Logos, colour palettes, usage guidelines, as well as implementations in business cards, stationeries, signage, and websites – they coalesce as engaging representatives.